Asked by: Gandy
Do you know how to write my essay about history of advertising?
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Penny Taylor on Jun 02, 2011
To write my essay on the history of advertising, I would begin by defining advertising. Advertising is a form of communication used to persuade an audience (i.e. viewers, readers, etc.) to take action in respect to products, ideas, or services. The common desired result is to drive consumer behavior.
Once I have understood what advertising means, I will do my research and read on the history of advertising before I write my essay. I will outline the time periods so I can easily identify what I am going to focus on when I write my essay. I’m going to do this so I will not bombard my essay with too much information. I will focus on the important points so as to not confuse my readers.
Now that I have defined advertising and done my research, I can write my essay on the history of advertising. I will start by talking about advertising in the ancient times.
As early as the time of the Egyptians, papyrus was used to make sales messages and wall posters. In Ancient Greece and Ancient Rome, it was not unusual to find lost and found advertising posters.
From there, I can talk about different kinds of advertisements that emerged throughout the years when I write my essay. The invention of the printing press contributed greatly to the advertising industry. Alongside that, handwritten announcements were also being made.
At the beginning of the nineteenth century, women began to play a role in the advertising business. Advertisements which promoted household products were made by women during this time.
During the emergence of radio stations, radio ads were being done. Most notable are the soap advertisements which sponsored the ever popular soap operas. When televisions were invented, advertisers tapped that medium and decided to make the most out of it.
And that is my essay on the history of advertising.
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